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Your Bulgaria eSIM is a prepaid data plan that connects your phone to local Bulgaria networks at full speed the moment you land — a digital SIM you install before you fly, with no queues, no SIM swap and no roaming fees.
A Bulgaria eSIM is a prepaid data-only plan that switches on the moment you reach the terminal at Sofia Airport. Connecting to local networks from A1, Yettel and Vivacom, it gives you mobile data the instant you land, all on 5G where available and 4G everywhere else. Skip the roaming charges and the kiosk queues: step off the plane already online, ready to pull up maps, send messages home and order a ride. No physical SIM swap, no waiting for a counter to open, just data the moment your phone reconnects.
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Choose a data plan for Bulgaria, install the eSIM before your trip, and activate it when you arrive. Your regular SIM can stay in your phone, while the eSIM gives you mobile data for travel apps, messaging, maps and browsing.
Pick a destination and data amount — pay in seconds.
Scan the QR or auto-install in the app — no physical SIM.
Data activates on first connection at your destination.
Important cities in Bulgaria
Sofia · City guide
A Sofia eSIM keeps you online as you explore the capital on foot, from the gold domes of the Alexander Nevsky Cathedral to the Roman ruins of Serdica tucked beneath the modern streets. Use mobile data to map your route, check opening times and look up the cable car options toward the Vitosha mountain backdrop on a clear day. Coverage stays strong across the central districts, so messaging and navigation keep working as you wander.
Sofia eSIM — online before you land →Plovdiv · City guide
A data plan for Plovdiv helps you find your way through the maze of the old town and its painted houses, where signs are few and the lanes twist uphill. Use mobile data to pull up a map to the Roman theatre, read about what you are looking at, and find a table in the Kapana arts quarter. Staying connected here means you can wander freely without losing the route back, with reviews and directions a tap away.
Plovdiv eSIM — online before you land →Varna · City guide
A Varna eSIM is handy for a summer stay by the Black Sea beaches, where you will want to check the weather and share photos as the day goes on. Use mobile data to stroll the long sea garden, find a spot to eat and keep an eye on schedules around the busy port. Coverage stays reliable across the town and the seafront, so you stay connected whether you are sunbathing or heading out for the evening.
Varna eSIM — online before you land →Burgas · City guide
A data plan for Burgas suits travellers using the town as a base on the Black Sea coast before heading on. Use mobile data to relax in the seaside park, book onward transport and plan a day trip, since Burgas is the gateway to Sunny Beach. Coverage holds well across the town centre, so you can stay connected while you sort out tickets, check timetables and keep your group in touch as plans shift.
Burgas eSIM — online before you land →Why Horizon
An eSIM lets you skip costly roaming bills and have working data the second you arrive, instead of hunting for a local shop or paying inflated airport rates. For anyone visiting family across Bulgaria, it means you can stay connected from the first minute without juggling a second SIM card.
From 1 GB for a quick trip to unlimited for the long haul — pick exactly what you need.
Install in a couple of taps before you go, then it activates automatically when you arrive.
Plans typically around half the price of other eSIM brands — no surprise bills, no hidden fees when you land.
Add new destinations and top up on the same eSIM — no new install for your next trip.
We'll alert you as you approach your limit, so you can top up before you drop offline.
Single-country, Europe-wide, or worldwide coverage — full-speed data across borders and beyond.
The Bulgaria eSIM connects to local networks from A1, Yettel and Vivacom. It uses their 5G where it is available and falls back to 4G everywhere else, so your phone picks the best signal automatically without any manual setup.
Coverage is strong in the coastal resort towns and along the seafronts, which is where most summer travellers spend their time. As with anywhere, signal can thin out in very remote stretches away from the towns, but around the busy beach areas you should stay connected.
Yes. You will have solid data in the mountain resort towns and around the lifts, which is enough for maps, lift info and messaging. Higher up on the slopes and in steep valleys the signal can vary, so download any trail maps before you set off.
This is a Bulgaria-only plan, so it is the right choice if your whole trip stays inside Bulgaria. If you are crossing into other Balkan or EU countries on the same trip, pick a regional eSIM instead so a single plan covers all your stops.
Install it at home over Wi-Fi a day or two before you travel, while you still have an internet connection. Then it is ready to switch on the moment you land at Sofia Airport, with no setup needed once you arrive and reconnect.
Yes. The eSIM runs alongside your regular SIM, so you keep your own number active for calls and texts while using the eSIM for data. You can also share that data as a hotspot to a laptop or a travel companion's phone if your device allows it.